What We Offer
Direct Mail Expertise
Thirty-seven years of experience and counting. Manage your operations, technology and customer relationships through a single provider with our expertise and long tenure as a recognized leader.
Mail Management
Mail management partnerships that deliver. Receive deeper postal discounts and enhanced delivery time with our strategically located facilities and close working relationships with a long list of carriers.
Print-on-Demand
Sophisticated printing made simple. Create and manage marketing collateral, savings cards, invoice statements, rebate checks, and more. Static to variable data, inventory items to packaging, email to text messages, and personalized URLs to social media.
Finishing Operations
Personalized Match Mailings
Getting personal can yield big results. See higher conversion rates by using personalized mail. We can help you gain up to a 20% lift in conversion by creating personalized direct mail and email marketing campaigns.
How You Benefit
Bulk Mail Distribution
- Mail Exchange leverages advanced technology and proven efficiencies to speed mail through our national network of automated distribution centers
- Direct shipping to some of the largest retailers and distributors in America
- Mail is processed and sorted for optimal results and enhanced delivery
Multiple Locations
- Two printing locations maximize efficiency and capability: Highland Park, Michigan and Robbinsville, New Jersey
- Local delivery partners deliver same-day turnaround on mailers
Data and Analytics
- Wide range of reports that can generate data quickly and efficiently
- Reports can be executed on-demand and minor adjustments can be made to accommodate specific program requirements
- More than 100 different advanced analytics capabilities, including: Segmenting, targeting, predictive modeling, data appending, cross-functional reporting, and more
Xerox Premier Partner
- Xerox iGen© family of printers with advanced automation that deliver more production time
- Xerox© Trivor© 2400 Color Inkjet Press delivers high-quality digital printing that meets the complex demands of large volume printing projects
- Superior levels of accuracy and consistency of brand colors in digital print jobs
Where We Rank
Of direct mail solutions in Michigan
Pieces printed and mailed annually
Impressions made annually
How We’re Different
Same-Day Turnaround
Two-tier Mail Exchange program processes First Class Mail for optimal results and induction at the USPS facility closest to its final destination.
Partnership Management
Outstanding service is our strength. Rely on one of our Client Services Managers to coordinate and support you on the day-to-day operations of your business.
The Lean Method
Eliminating waste and operating at full-value potential is the goal. Rest assured we deliver innovative, strategic, and targeted value through our “Lean” series of tools and techniques.
Same-Day Turnaround
Two-tier Mail Exchange program processes First Class Mail for optimal results and induction at the USPS facility closest to its final destination.
Partnership Management
Outstanding service is our strength. Rely on one of our Client Services Managers to coordinate and support you on the day-to-day operations of your business.
The Lean Method
Eliminating waste and operating at full-value potential is the goal. Rest assured we deliver innovative, strategic, and targeted value through our “Lean” series of tools and techniques.
Clients We’ve Helped
Customer Objective
- Provide leads for call center licensed agents
- Target prospects aging into Medicare
- Average volumes – 200,000-250,000 mailers per month. Content varies based on recipients’ date of birth
Dialog Direct Solution
- Analyzed customer base and previous campaigns to build personas based on those most likely to respond and purchase
- Personalized direct mail pieces for each segment
- Processed business reply cards in our facility daily and uploaded into clients’ CRM to reduce the time between response and agent outreach
Results
- Increased response rates by 20%
- Conversions 75% higher than monthly average of all channels
- Cost per acquisition 50% lower than average of all channels
